Adopting the Web

      Products with unproven market adoption are often disguised with adjectives like next generation, groundbreaking, and even beta.  While unintentional, the semantic underlying of such words deter potential consumers.  Why conform to a next generation (read unfamiliar) product when waiting has no consequence?  Outside of technophiles, sci-fi geeks, and a few frivolous spenders, next generation is usually passed for a current generation (exlcude Apple, Inc products from this argument).    

      An abundance of product wars have emanated from this argument; the home video industry survives through these battles.  Fortunately, several startups including Chicago based Inkling Markets are attempting to lessen the casualties of product/service adoption wars.  

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Currently reading Scott Berkun’s recent O’Reilly release entitled The Myths of Innovation- a work examining the complex, unpredicatable landscape of human creative output.  Berkun’s content is engaging (the case for most O’Reilly titles).  The most interesting aspect, however, is not the text itself, but the ability for his printed text to generate a liquid conversation across several mediums.  Liquid content typically refers to digital  literature complete with hyperlinks, commentary, and the deeper understanding.  But the stationary, uni-dimensional limitations of the printed word generated similar momentum.  Interesting…this discovery may defy the Law of Conservation :)  

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