Posted on September 17th, 2007 by Andy
In previous posts, I have questioned the reluctance for certain institutions to fully adopt the Web 2.0 toolset - primarily journalism and the U.S. government. These early foundations of American culture do contribute to cultural change, but mainly as responsive organizations. Journalism, for example, reports daily on the emergence of web media outlets only to slowly incorporate the latest distribution platforms and advertising models. Similarly, the U.S. government is the single largest employer in the country but fails to employ the unique collection of web-based project management apps (*this information is filtered through friends with government positions and not fact*).
So how are other professional sectors adapting to the onslaught of applications produced by the Internet’s second economic incarnation? Combing…
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Posted on September 12th, 2007 by Andy
Web 2.0 elements are officially fixtures of the 2008 Presidential campaign. Most recently Barack Obama enlisted his linkedin community to brainstorm solutions for American small business owners and entrepreneurs. Quickly generating over 1000 responses, Obama’s experiment in crowdsourcing will most likely develop a stronger connection with the growing legion of self-employed U.S. citizens.
Exam
ples of campaigning 2.0 will continue to develop as the election approaches. The building of candidate communities, however, is most likely an exercise in self-interest - destined to diminish after the Jan. 2009 inauguration. Can the social Internet trends transforming the campaign trail evolve into an imperative Presidential tool? Will weekly podcasts brief citizens on the state of the union? Could angered citizens contact the prospective Pres. Obama via a Facebook group 1 million strong? …
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Posted on September 11th, 2007 by Andy
Interacting with information is not only a concern for Internet viewers worldwide, but is also of growing interest to advertisers. Annual and quarterly predictions repeatedly forecast a tipping point for online advertising, prompting startups to build a unique infrastructure for the coming onslaught of brands, commercials, and product placements.
Encino, CA based Panache is one such compa
ny, providing a detached advertising technology for both online video and traditional television. “Detached” refers to the platform’s ability to seamlessly adapt to video regardless of format. Advertisers can imprint and track desired messages in real-time in previously elusive settings like DVR material and pre-roll ads. Skips, fast-forwards, exits, click-through, etc are all recorded by this powerful platform. View Panache in action through a programmable…
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Posted on September 10th, 2007 by Andy
Continuing with themes presented in the previous post “Natural Selection for Ideas”…Following the development of information strands is time consuming and data intensive. Fortunately, services are arising to simplify the tracking process for specific threads of information.
Google Labs maintains an experimental GoogleTrends feature, which displays search popularity beginning with 2004 queries. Google Trends provides ephemeral SEO data such as recognizing “who dey” as the predominant search query immediately following Monday night’s Bengals v. Ravens NFL game. The tool works for long term exploration of Web 2.0 creations as well - notice the popularity differences between blogging and podcasting since 2004 via the graph below (blogging=blue and podcasting=red).
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Posted on September 9th, 2007 by Andy
Increased research concerning the origin of ideas has coincided with the maturity of Web 2.0 community tools. Examination has even produced a number of different business models including CrowdSpirit, Buzz Feed, Neilsen’s BlogPulse and countless others. As with any maturing ideology, a standard infrastructure inevitably emerges. The following models illustrate the development of memes, communities, fads, trends (pick your favorite label) throughout the distributed system fostered by Web 2.0.
Sami Viitamaki’s FLIRT methodology
FLIRT focuses on developing crowdsourced projects but describes the foundational elements necessary for producing popularity in general. The acronym FLIRT consists of Focus, Language, Incentives, Rules, and Tools, which are preliminary considerations for idea generators. After defining the strategic and technical guidelines, the triad of Creators, Critics/Connectors, and Crowds are responsible for a large portion of an…
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