Recruiting Rocks! (And provides some laughs)

Building a top-level staff for an Internet operation is difficult even in developed tech centers like the United States and Europe.  Job boards for leading blogs and niche networks such as LinkedIn and AdvisorGarage help entrepreneurs staff western startups.  Asian centers, however, are resorting to slightly more creative tactics for attracting quality talent.  Examine the following videos from Singapore and Hong Kong development agencies - try not purchase plane tickets immediately with dreams of Asian styled sex, drugs and rock n’ roll.

The Great Lie Detector and John Edwards

edwards.bmpExcessive expression on any platform inevitably results in contradiction.  Not suprisingly, U.S. politicians are familiar with this certainty and are regularly criticized for scandals and conflicting messages.  The 2008 election, however, welcomes a new era of political transparency via the rapid interactive outlets of Web 2.0.  Look no further than the John Edwards campaign…

Edwards recently provided an interview with Michael Arrington of TechCrunch.  When asked how his technology initiatives differed from Democratic competitors Obama and Clinton, Edwards responded: 

“But today, Washington is broken – too often, our laws are written by big corporations and their lobbyists, and what’s good for the rest of us gets lost completely. Where some of the other Democratic candidates use the language of compromise or are in fact taking money from and in support of the corporate interests who are blocking real change, I think the policies I’ve released and the way I’ve spoken out show that I’m more willing to fight to achieve the change we need.”

An expected answer from the Edwards campaign - an engine dedicated to the general economically struggling American public.  Rage Against the Machine!  Put the Power in the People’s Hand!  By distancing himself from the elite supporters of his oppenents, Edwards hopes to unite “a virtuous and homogeneous people against a set of elites and dangerous ‘others’ who are together depicted as depriving (or attempting to deprive) the sovereign people of their rights, values, prosperity, identity and voice.” (Wikipedia definition of Populism).

Next, I invite you to join me on brief tour through the blogosphere to verify Edwards’ dedication to the common American.  Should be simple…on the right you will see a positive story from ultra-reliable FOXnews, dismantling the $400 haircut myth.  Commentator Susan B. Landau ignores the haircut as a hilarious mistake and attests to Edwards commitment to the impoverished - after all, she witnessed the candidate speak to New Hampshire citizens in 2004. 

Continuing from Landau’s remarks, you will find reinforcement of the symbolic Edwards - a student of America’s economic crisis - on your left.  New York Times Deal Book editor Andrew Ross Sorkin, describes his arduous education as a hedge fund manager for Fortress Investment Group.  After graduating from Fortress’s Poverty 101, Edwards conceded that “making money was a good thing.”  And having connections at small investment firm, like Fortress (a net income of a paltry $200 million), is also beneficial when presidential funding season opens.      

At our final destination in the blogosphere, we will clarify the amount of money considered a “good thing.”  Managers of the nation’s top 20 private equity and hedge funds, average over $600 million in yearly income - an amount roughly 22,000 x higher than the average American.  

Don’t be offended by the convuled Edwards’ campaign.  The candidate recently attacked low tax rates of hedge fund managers…those bastards are profiting from between $11 and $24 million of Edward’s personal wealth!  The audacity!  

(Editors Note: Barack Obama also embarked on a journey to help the impoverished by directing “Developing Communities Project” on the south side of Chicago.)       

MashMeet Chicago! Only 2 Weeks Away.

mashchileft21.PNG Astonishingly, producing content for this website is not the only task in my life. Cleaning, shaving, and sunbathing also are life priorities - oh, and I squeeze in time for contribution to Mashable. In an attempt to better connect with Mashable readers worldwide, community director Adam Hirsch is industriously planning a series of meet-ups across the U.S. The first event transpired successfully in NYC last Thursday.

Since both Lead Writer Kristen Nicole and I (a lowly contributor) consider the Windy City home, MashMeet will be heading to Chicago on Thursday, November 29. That is correct, Thursday, November 29th. The informal gathering begins around 7:00 pm at Fulton Lounge in Chicago. Check out the Google Map below if you are not familiar with the location. Hope to see you there and please contact me (andyDOTangelosATgmailDOTcom) if you are interested in sponsoring or demoing.


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If We Build It, We Will Come

we.gifExamples of successful crowdsourcing initiatives are abundant in today’s participatory world. Last.fm, SugarCRM, Wikia, WordPress - the list of web companies leveraging their user base to gradually evolve a profitable service is expanding daily. However, is it realistic to assume all companies can benefit from the Wisdom of Crowds? Or is the crowdsourcing phenomenon monopolized by bleeding edge technology companies?

A new work by Barry Libert and Jon Spector entitled “We Are Smarter Than Me” details specific action items for companies of any size or technological background to benefit from crowds. While large scale benefactors like Linden Labs (creators of Second Life) are chronicled, the book also provides examples of atypical companies such as CookShack - a CA based manufacturer of barbecue and smoke ovens. CookShack is dedicated to customer service, but the influx of questions, complaints, and commentary was not manageable for the company’s small staff. The solution: a forum allowing fanatical barbecue gurus to discuss best practices, recipes, problems, etc. At publishing date, the forum included +1000 topics - more than enough data to solve the majority of problems.

Awesome! All a company needs is a forum and customer service costs are diminished…not entirely. The problem of generating interest remains. Why are customers willing to contribute to a forum for free? Libert and Spector have several hypotheses including the following:

  1. Cater to your customer’s ego. Most consumers want to be viewed as an expert or authority after using a product, so provide a platform for them to share their experience.
  2. Make sure your customers know they can help. Without spending extensive time trolling a website, purchasers should be informed about the power of online platforms.
  3. Reward or recognize customers who suggest outstanding improvements to your product. What bbq fan would not appreciate a complimentary slab of ribs?

Another emphasis of the book surrounds the barrier between understanding crowdsourcing and actually implementing a large, inexpensive support base. A number of stupid-simple services exist including Wufoo, which allows companies to easily embed surveys into a website (check out the Wufoo form on this website). For more ambitious, data-hungry enterprises, Spigit provides a reputation based networking platform currently used for collecting innovation, event feedback, and organizing contests. Check out a demonstration of Spigit through their recent work with BlogWorld Expo. Qwizzy is another startup with a simple crowdsourcing solution - the service quickly generates customized Q&A pages for websites allowing users to interact directly with each other and staff members.

VentureBeat also provides some commentary on tapping the wisdom of crowds if the above examples were not enough to keep you busy.

Obama’s Done It Again

obama.bmp 

Democratic Presidential candidate Barack Obama already displayed his understanding of the web by enlisting a LinkedIn community to guide his small business policy.  Today, Obama campaign officials provided VentureBeat with an exclusive agenda on Technology and Innovation.  

The ability for a mainstream initiative (a classification necessary to every successful presidential campaign) to recognize a blog as a premier distribution platform is an accomplishment in itself, but the Obama team possesses more value than mere media savvy. To promote and educate a politically active American public, Obama suggests open meetings for Cabinet officials.  Simulcasting (podcast, streaming video, blogging) important discussions creates a repository for the general public to engage on an unprecedented level.  Ignoring the voices of a few is much more difficult when reputations and statements are publicly challenged on the Internet.

Obama also interjects on looming bandwidth concerns and the corporate giants vying to own a larger piece of the wireless spectrum pie (enter Verizon and Google).  By advocating opening of the 700 MHz band, Obama hopes to prevent bandwidth squatting and drive competition.

Whether the Obama campaign can execute these ambitious plans remains to be seen, but an understanding of web-fueled interactivity is evident.  Notable endorsements of Obama’s Technology and Innovation document are appearing from Lawrence Lessig and John Roos - both FCC Chairman under President Clinton.

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